A market is a set of people or organizations with needs or wants and the ability and willingness to buy. A niche is one segment of a market. When these terms are applied to Supreme, their main market is the skateboarding community. But this isn't the only niche they cater to. They also entice the likes of street artists, many musicians and those who just want to stay trendy in the fashion world. Take for example hip hop artist A$AP Rocky. He is not a skateboarder, which again is Supreme's main market. But he is in the market of Supreme seeing as how he dresses differently from other rappers today and likes to set trends. Since he as well as others live this certain lifestyle when it comes to fashion and clothing, this is considered psychographic segmentation or the segmenting of markets based on personality, motives, lifestyle, and geodemographics. But this is not the only way that Supreme is segmented. Supreme is also geographically segmented as well. Geographic segmentation is the segmenting of markets by region of a country or the world, market size, market density, or climate. As of now there are 9 different Supreme stores located in the world. 1 in SoHo, 1 in Los Angeles, 1 in London, 3 in different areas of Tokyo, 1 in Osaka, and 1 in Fukuoka. If you do not live in these areas near these stores the only way to get clothing from Supreme would be to go on the online website and have it shipped to you. These stores are also strategically placed in these areas. This comes from seeing that these areas are higher income areas. Based on this as well as Supreme's higher pricing, geographic segmentation was perfectly put into practice.
