Ethics and Social Responsibility

Along with an ever expanding fan base and great products, Supreme has numerous values that stem from their code and values. Supreme prides itself on manufacturing its products from the best materials from cotton on their t shirts to even alligator skin on some hats and other accessoires. They are also committed to selling products that are made in the U.S.

Strategic Planing for a Competitive Advantage

Supreme's strategic plan is and has been to establish itself as a brand known for its quality, style, and authenticity. They have done so by working with some of this generation's most groundbreaking designers, artists, photographers and musicians to produce the best quality product they could produce.

SWOT Analysis

Strengths: Some of the strengths of Supreme is that they have prime location in the downtown SoHo. With SoHo being the epicenter of shopping and fashion in New York City, it is perfectly placed within the downtown area. Another strength is that Supreme has celebrity endorsements from the frequent amount of collaborations they do with musicians, artists, photographers and designers, giving Supreme free advertising to those who haven't heard of or bought Supreme clothing before.

Weaknesses: One of the weaknesses Supreme has that I've come across is the high price point of some of the items. Another weakness would be that they release new clothing on Thursdays. On those days there is usually a huge amount of people trying to get into the store which leaves employees with no choice but to let only 5-6 people in at a time. This causes some to leave or not even go try to go into the store due to the long backed up lines.

Opportunities: Even though they already have nine store locations (one in New York, one in Los Angeles, one in London, and five locations in Japan) they could use a couple more locations. Preferably mall locations to make their clothing more accessible to the regular people who cannot find a store. Another opportunity I see for Supreme is that they could use an advertising campaign to gain new followers along side being able to sell itself.

Threats: One major threat that I have noticed is small amounts of inventory on certain products. Another threat as I mentioned before is that certain items they carry have high price points. This could turn first time buyers off of the product or even the brand as a whole. One final threat that I noticed was the production of unauthentic or fake clothing that is passed off as authentic Supreme clothing.

Mission Statement

Supreme targets mainly skaters. But the brand is not limited just to skaters. They also target the young, trendy and fashionable.

A Breif History of Supreme

In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. At its core was the gang of rebellious young New York skaters and artists who became the store's staff, crew and customers.

Supreme grew to be the embodiment of the downtown culture, playing an integral part in its constant regeneration. Skaters, punks, hip-hop heads – the young counter culture at large – all gravitated towards Supreme.

While it grew into a downtown institution, Supreme established itself as a brand known for its quality, style and authenticity.

Over its twenty year history, Supreme has worked with some of our generation’s most groundbreaking designers, artists, photographers and musicians – all who have helped continue to define its unique identity and attitude.