Strategic Planing for a Competitive Advantage

Supreme's strategic plan is and has been to establish itself as a brand known for its quality, style, and authenticity. They have done so by working with some of this generation's most groundbreaking designers, artists, photographers and musicians to produce the best quality product they could produce.

SWOT Analysis

Strengths: Some of the strengths of Supreme is that they have prime location in the downtown SoHo. With SoHo being the epicenter of shopping and fashion in New York City, it is perfectly placed within the downtown area. Another strength is that Supreme has celebrity endorsements from the frequent amount of collaborations they do with musicians, artists, photographers and designers, giving Supreme free advertising to those who haven't heard of or bought Supreme clothing before.

Weaknesses: One of the weaknesses Supreme has that I've come across is the high price point of some of the items. Another weakness would be that they release new clothing on Thursdays. On those days there is usually a huge amount of people trying to get into the store which leaves employees with no choice but to let only 5-6 people in at a time. This causes some to leave or not even go try to go into the store due to the long backed up lines.

Opportunities: Even though they already have nine store locations (one in New York, one in Los Angeles, one in London, and five locations in Japan) they could use a couple more locations. Preferably mall locations to make their clothing more accessible to the regular people who cannot find a store. Another opportunity I see for Supreme is that they could use an advertising campaign to gain new followers along side being able to sell itself.

Threats: One major threat that I have noticed is small amounts of inventory on certain products. Another threat as I mentioned before is that certain items they carry have high price points. This could turn first time buyers off of the product or even the brand as a whole. One final threat that I noticed was the production of unauthentic or fake clothing that is passed off as authentic Supreme clothing.