Monday, October 20, 2014

Consumer Decision Making

What is so attracting or eye catching about Supreme and their products you might ask? Well one of the biggest reasons is that Supreme frequently collaborates with various artists, musicians, photographers as well as other brands like Levi's, Timberland, Nike, Comme des Garcon, etc. Depending on the seasons, Supreme will collaborate with certain brands. For example for the Fall/Winter seasons Supreme will collaborate with brands such as The North Face for jackets and coats or Timberland for boots. In the Spring/Summer seasons they will usually collaborate with brands like Comme des Garcon for sneakers and t shirts. For many a brand teaming up with another brand or a brand coming up with a centered theme would be normal. Even for the avid Supreme consumer this is something that is seen all the time. But for those that haven't ever heard of or do not shop at Supreme, these collaborations with various other brands and artists can open them up to becoming a consumer of Supreme. This of course leads to new potential clientele. These frequent collaborations are what keeps consumers coming back to continually purchase products. In turn customer satisfaction is met as well as the consumer decision making process.

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