Developing a Global Vision

Even though Supreme only has a brief 20 year history, they have expanded to an international brand. They have done so through global marketing and through their own global vision for the Supreme brand. Global marketing is marketing that targets markets throughout the world. Global vision is recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets. So far they have expanded from smaller markets in the U.S. to opening 7 other locations respectively in London and as well regions all over Japan. Through their global vision, Supreme saw an opportunity to push their brand beyond domestic boarders. Supreme's largest retailer to date so far is the shop in Los Angeles. It has 2 floors, a skate bowl, and a wall of skateboard decks at the front of the entrance. As for quality, Supreme supplies each and every one of its retail locations with quality clothing making sure to stay consistent. This is global marketing standardization at work. This is also exporting at work seeing that Supreme produces products in the U.S. and sends them overseas.