The Marketing Environment

Originally Supreme opened there doors to New Yorkers in 1994 in downtown SoHo. Since then they have opened 7 other locations around the globe. A store was opened in 2004 in Los Angeles, California. Other locations include London, 3 different stores in Tokyo (Harajuku, Shibuya, and Daikanyama), a location in Nagoya, a location in Osaka and a location in Fukuoka. Due to the new aged look and Supreme using the highest quality material possible for all clothing, Supreme has established itself as one of the better fashion outlets not only among the skate community but also throughout the fashion world. However, even though Supreme has a new aged look that is more popular amongst the younger audience, they also keep there products simple looking when it comes to the design and production of these products. This can not only be said about the products that Supreme offers, but this can also apply to the stores showroom.

From the photos shown, you can see the showroom of the New York City Supreme store. These pictures show the simplistic but new aged style that Supreme has as well as how their clothing affects the way the store presents itself and vice versa.

Because of this simplistic but new aged look, Supreme's target market is mostly a younger crowd from the ages of 14-25 or 26. They also target both male and female customers. These customers are known as generation Y.