When it comes to advertising, Supreme isn't your average run-of the mill commercial running company. In fact Supreme doesn't even run commercials. Instead their advertising campaign consists of celebrity advertisers in various formats or media mixes. A media mix is a combination of of media to be used for a promotional campaign. One of Supreme's mediums of conveying their products is getting celebrities to advertise for them. As you can see from some of these posters, Supreme makes attempts to advertise to current customers as well as trying to catch the eyes of possible customers by using the likenesses of model Kate Moss. This likeness as well as others show someones favorite model or artist wearing and endorsing this brand. This would lead some to think that if their favorite celebrities wear this brand, they and or should could wear it as well. Another part of Supreme's media mix is the fact that sometimes these celebrity endorsements are the free. What is meant by this is that numerous artists, models, and athletes (skaters mainly) are photographed wearing Supreme logos in their outfits. For example, artists like Tyler, The Creator and Kanye West have been photographed wearing Supreme clothing. On the left is Tyler, the Creator accepted an award while wearing a Supreme box logo hat. On the right Kanye West was photographed in a green tree camp field pullover jacket while walking through the streets of Paris. These 2 pictures are just some examples of pictures seen by numerous people all over the world. This creates a word of mouth advertising campaign of sorts leading people who want to either follow the trends set by their favorite artist or to want to check out what other unique and rare items that Supreme would have to offer them.
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