Monday, November 10, 2014

Personal Selling and Sales Management

Supreme is a brand that doesn't do out of store personal selling nor do they do relationship selling. Supreme takes more of the traditional selling route. When you walk into the Supreme store usually there is a door person ready to greet you. But after that usually the customer is on their own when it comes to looking for products. This works negatively in Supreme's favor because a majority of the time they are not making new connections with potential customers. The only time I have seen a form of relationship selling from the staff at Supreme is when customers who frequent the store regularly return looking for new products.

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