Product Concepts

A product is everything a person receives in an exchange whether favorable or unfavorable. In the case of Supreme, they are in the business of selling different products. They sell consumer products, shopping products and some specialty products. This means that customers buy these products because they want to satisfy personal wants, because some of the clothing is on the higher end in terms of pricing and is found in fewer stores, and customers will most likely not accept any substitutions. Every season Supreme releases limited amounts of clothing that customers line up for. One of the products released from the spring of 2014 was the Nike Foamposite Supreme collaboration. This was a specialty release in terms of being a particular item that customers search for. This is also considered a shopping product because it is was more on the expensive side considering the fact that most foamposite from nike retail at $200-$230. These retailed for $250. Alongside these sneakers, similar clothing was released to accompany it in the form of a jersey as well as shorts. These were also considered specialty and shopping products seeing that both these pieces of clothes were priced at over $100. These products all together can be considered a product line seeing as how they are similar in design and color. These products also contain the Supreme logo. This is what's known as the brand name as well as co-branding seeing as how the foamposite sneaker is made by Nike while the design comes from Supreme itself.